After
the successful tribute of Samsung and Apple, there is another mobile company
showing its difference in market by providing all featured smart phone with low
cost. It is none other than XIAOMI. It’s got only 4 seconds to sell
1 lack phones. It’s got 10 k crores from wide range of investors.
Currently Xiomi is leading in mobile sales and services especially introducing
many featured smart phone mobiles for low cost. 4 years back XIAOMI has
released a phone named “XIAOMI1” in China. Apple and Samsung never
bothered about its arrival, because many smart phones are coming and going with
a disaster experience. Xiaomi published the first version of phone and
announced that people can buy through online. Within 34 hours after
registration, XIAOMI got order for 3 lacks phones. By looking that demand
along with XIAOMI all the mobile companies remained in a chaos situation,
because no other mobiles got the demand with in this less time.
The
cost decided for XIAOMI, is 16000 INR which can provide all features and
options of Apple iphone. Exactly 4months back Xiomi decided to start the
business in India also. The target decided by the company is to sell
10,000 phones in 1 week, but the decided target 10,000 has finished in 5
seconds. This is a rare record in the Business History.
By
the time the Xiaomi started in China, Apple and Samsung has the big market in
mobile sales. Xaiomi break all the strategies of Apple Iphone and Samsung
mobiles by releasing its marketing strategy, high features for less cost.
Within less time span Xiaomi occupied first position and has given a strong
competition for Apple and Samsung. Later XIAOMI expanded its sales to
India, Singapore, Russia and Malaysia.
The
founder of CEO Mr. Lei Jan tells three reasons of success, first reason is the
competitive mobile companies selling a full featured Quality mobile for minimum
30,000k but Xiaomi fixed 1/3rd of that rate for their mobile
sales. Second the marketing strategy used by Xiaomi is different, most of
the percentage of money spent to publish the mobile and its features in Social
Networking and e-commerce websites and the Third reason is the way the mobile
sells, just like other mobile companies Xiaomi never released its stock
directly into the market shops. It is only announced and provided the
market sales in popular e-commerce sites with different deals. The only
business technique behind this is, there is no partner relation in between the
transport, export and import cases. There would be direct dealing between
buyers and sellers which can give a million dollar profit.
The founder
Story
After taking
retirement from his previous company job as CEO, Lei Jun decided to spend rest
of his life pleasant and peace fully. Without any expectations, Lei Jan
started the Xiaomi business. Lei Jan has taken his Computer Degree at the
age of 21 and later joined as Computer Engineer in a reputed company King
Software. Lei Jan has shown his high level talent and has shown good
returns for the Company which he has worked. By the time he was retired
he is the CEO of that reputed company.
King soft
has become the biggest reputed company and gone to the public issue. The
value of King soft by the time is 25,000 crores. However it might be a
big number but can’t reach the giants like Alibaba, Tens cent, Baidu.
This has taken as a failure; Lei Jan decided to place a company which can full
fill his expectations. And hence he has taken the demanded market sector
smart phones.
Xiaomi used
to take the spare parts from the companies which provide the hardware parts for
Apple and Samsung. That is the reason he never compromise in providing
excellent Quality phones. May this is the reason why the Xiaomi received
profit after three years of its journey. Lei is now 23rd
Billionaire in China within one year.
| " It
is not enough to do the work. It is important to do the work in the right
time." |
